Privacy Policy

1. Introduction

ewityflow ("we," "our," or "us") operates a service management platform that connects customers with service vendors in the Maldives. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform, including our WhatsApp Business messaging integration.

By using ewityflow, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

2.1 Personal Information

We collect the following personal information:

• Phone number (used for authentication and communication)
• Name and business details (for vendor accounts)
• Service booking information (dates, times, locations, service details)
• Payment information (processed securely through third-party payment processors)
• Island/location information

2.2 WhatsApp Communication Data

When you communicate with vendors via WhatsApp through our platform:

• Message content (text messages sent and received)
• WhatsApp phone number
• Message timestamps and delivery status
• Conversation metadata (unread counts, session status)

2.3 Automatically Collected Information

• Usage data (pages visited, features used, time spent)
• Device information (browser type, operating system)
• IP address and general location
• Cookies and similar tracking technologies

3. How We Use Your Information

We use collected information for the following purposes:

• Service Delivery: To facilitate bookings, manage appointments, and connect customers with service vendors
• Communication: To send booking confirmations, status updates, payment receipts, and service notifications via WhatsApp and other channels
• Account Management: To authenticate users, manage vendor profiles, and provide customer support
• Payment Processing: To process transactions and manage invoices
• Platform Improvement: To analyze usage patterns, improve our services, and develop new features
• Legal Compliance: To comply with applicable laws, regulations, and legal processes

4. WhatsApp Business Integration

Our platform integrates with WhatsApp Business API to enable direct communication between customers and service vendors. Here's how it works:

• Vendors can configure their WhatsApp Business accounts to send and receive messages through our platform
• Messages are stored on our servers to provide conversation history and enable customer service
• We automatically send booking confirmations, status updates, and payment notifications via WhatsApp if the customer has an active conversation with the vendor
• All WhatsApp communications comply with Meta's WhatsApp Business Policy and 24-hour messaging window requirements
• We do not share your WhatsApp messages with third parties except as necessary to provide the service (e.g., delivery to the intended recipient vendor)

5. Information Sharing and Disclosure

We share your information only in the following circumstances:

• With Service Vendors: Your booking details and contact information are shared with vendors to fulfill service requests
• With Meta/WhatsApp: WhatsApp messages are transmitted through Meta's WhatsApp Business API infrastructure
• Service Providers: We use third-party services for payment processing, hosting, analytics, and other operational needs
• Legal Requirements: When required by law, court order, or government regulation
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: When you explicitly authorize us to share your information

We do not sell your personal information to third parties.

6. Data Retention

We retain your information for as long as necessary to:

• Provide our services and maintain your account
• Comply with legal obligations (e.g., tax records, transaction history)
• Resolve disputes and enforce our agreements

WhatsApp messages are retained indefinitely to provide conversation history. You can request deletion of your data by contacting us at the information provided below.

7. Data Security

We implement industry-standard security measures to protect your information:

• Encrypted data transmission (HTTPS/TLS)
• Secure authentication with JWT tokens
• Access controls and role-based permissions
• Regular security audits and updates
• Secure database storage with encryption at rest

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your account and associated data
• Opt-Out: Unsubscribe from marketing communications (service-related messages may still be sent)
• Data Portability: Request your data in a machine-readable format
• WhatsApp Messages: You can stop receiving WhatsApp messages by blocking the vendor's number or requesting removal from their contact list

To exercise these rights, contact us at the information provided below.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us immediately.

10. Third-Party Links

Our platform may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any information.

11. International Data Transfers

Your information may be transferred to and processed in countries other than the Maldives. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by:

• Posting the updated policy on our platform
• Updating the "Last Updated" date
• Sending notifications for material changes (via email or in-app notification)

Your continued use of our services after changes become effective constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

14. Consent

By using ewityflow and our WhatsApp Business integration, you consent to the collection, use, and sharing of your information as described in this Privacy Policy.